About Us

RFF Retailer is the leading authority on the successful merchandising and sale of all refrigerated and frozen foods at retail.   

Editorial coverage focuses on UPC-coded products sold in supermarkets, mass merchandisers, club stores, convenience stores, dollar stores and drug stores. 

The circulation of 12,000 includes retail headquarters and regional offices of the industry’s leading chains, wholesalers and distributors. The readership of RFF Retailer also extends to executives of the nation’s leading food and beverage manufacturing companies. 

The magazine reports on activities in the frozen, dairy, seafood, meat and self-service deli departments, providing readers with useful, prescriptive information that leads to greater sales and profits. Regular features cover new products, consumer trends and industry best practices. 

Published monthly with the exception of a January/February edition, RFF Retailer also provides a wide array of information on-line through its website, www.rffretailer.com.

RFF Retailer is the “magazine of choice” among suppliers who want to advertise their products and services to the retail market. In fact, RFF Retailer carries more frozen and refrigerated product advertising to retailers than any other retail trade publication.