Eric Dilling spends so much time in the Woodman's grocery store in North Aurora, Illinois, that the store manager thinks he is "almost like a Woodman's employee."
But Dilling actually works for Kraft Foods Inc . The ubiquitous presence he and other Kraft sales representatives have established at stores throughout the country is a key to Kraft's "Wall-to-Wall" sales strategy, which has helped boost sales even as the U.S. economy struggles.
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