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New Milk Jug Design Draws Praise, Pans

June 30, 2008

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According to a story in The New York Times...  

A simple change to the design of the gallon milk jug, adopted by Wal-Mart and Costco, seems made for the times. The jugs are cheaper to ship and better for the environment, the milk is fresher when it arrives in stores, and it costs less.

 

What’s not to like? Plenty, as it turns out.

 

The jugs have no real spout, and their unorthodox shape makes consumers feel like novices at the simple task of pouring a glass of milk.

 

“I hate it,” said Lisa DeHoff, a cafe owner shopping in a Sam’s Club here.

 

“It spills everywhere,” said Amy Wise, a homemaker.
To read the complete story, paste the link into your browser:  


According to the New York Times...
A simple change to the design of the gallon milk jug, adopted by Wal-Mart and Costco, seems made for the times. The jugs are cheaper to ship and better for the environment, the milk is fresher when it arrives in stores, and it costs less.
What’s not to like? Plenty, as it turns out.

The jugs have no real spout, and their unorthodox shape makes consumers feel like novices at the simple task of pouring a glass of milk.

“I hate it,” said Lisa DeHoff, a cafe owner shopping in a Sam’s Club here.

“It spills everywhere,” said Amy Wise, a homemaker.

 
For the complete story, go to:



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