Refrigerated & Frozen Foods Retailer

Tropicana debuts two new Trop50 juices

February 3, 2010

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With the addition of two new flavors, Pomegranate Blueberry and Pineapple Mango, Tropicana Products, Bradenton, Fla., is expanding its Trop50 juice line.

Tropicana developed Trop50 to deliver the goodness of orange juice with 50% less sugar and calories. Trop50 supplements the lower sugar content with a stevia-based sweetener to cut the calorie count to 50 per serving while still providing a full-day’s supply of vitamin C.

The company positioned the product line for consumers who want the nutritional benefits of orange juice but who want to avoid the full load of calories and artificial sweeteners.

The two new additions to the Trop50 line roll out this month at a suggested retail price of $3.59 for a 59-ounce carton.

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