Refrigerated & Frozen Foods Retailer

Weight Watchers rolls out new frozen novelties

January 25, 2010

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A pair of new frozen novelties from Weight Watchers International, New York, launches in March to provide consumers looking for sensible indulgence new treat options.

Weight Watchers Strawberry Smoothie Bars are made with low-fat strawberry frozen yogurt and real strawberries, and are packaged in boxes of 12 at a suggested retail price of $4.29 to $5.49. Weight Watchers Dark Chocolate Raspberry Bars combine low-fat raspberry ice cream with real raspberries beneath a dark chocolate flavored coating and are packaged in boxes of 12 at a $4.29 to $5.49 SRP.

 Wells’ Dairy, Le Mars, Iowa, produced both items.

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