Refrigerated & Frozen Foods Retailer

Blue Bunny adds cookie enhanced ice cream sandwiches

January 22, 2010

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Life is better when you don’t have to choose between cookies and ice cream, and it improves even more when Blue Bunny provides two new ways not to make that choice.

The brand is adding a pair of new items under the Cookie Creations Ice Cream Sandwiches label. The products press Blue Bunny Cookie Creations Ice Cream – a particular creation of the brand that mixes cookie pieces and creamy ice cream -- between two chocolate wafers. Peanut Butter Fudge Chip Ice Cream Sandwiches swirl peanut butter flavored ice cream with fudge sauce and mini chocolate chips while Mint Grasshopper Ice Cream Sandwiches combine the fudge sauce swirls with chocolate cookie pieces and mint flavored ice cream.

The new products from Blue Bunny brand owner Wells’ Dairy, Le Mars, Iowa, are packaged in 10-unit boxes at a suggested retail price of $4.49.

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